Many marketers have already touched on how we can expect marketing to evolve strategically in 2022. To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term. Nobody can say with 100% certainty what the future of marketing will look like, but industry […]
Have you realized that at most workplaces, the SALES TEAM thinks MARKETING is always out of touch with reality? Marketing teams think sales is myopic (too focused on individual customer experiences)? The animosity between these two departments (Sales & Marketing) is quite DEFINITELY misunderstood which is why I had to bring in JOHN PAUL […]
On my quest to becoming an all-round marketer, I recently enrolled at DATAMINE to study CIM (Chartered Institute of Marketing), which qualification indicates that a marketer has the skillset to think strategically and understand the complete picture of marketing. I felt like I needed to learn MORE than just digital marketing. I needed to […]